The Apulian olive industry has reached extremely high standards of excellence, so that those considered of the highest quality are exported through many parts of the world. The variety of the terroir, the unequalled mix of natural, cultural and historical threads makes it in may ways a unique region, where the quality of life and the quality of its food is extraordinary.
We have started a campaign to describe how all these qualities are infused in the oil produced in Puglia and provide a framework for taste and value. Outstanding qualities acknowledged by chefs globally.